The business next door to you has a sweet new banner featuring high-definition photography. Your favorite shop at the mall has a beautiful banner talking about their most recent sale. And the development group bidding on the construction project down the street has the most detailed blueprint you’ve ever seen. What do these have documents have in common? They all immediately catch your eye, they are oversized, and they are produced by large-format printers. These printers are becoming more and more important in offices all over the country, and here are 3 reasons why:
1. Large-Format Technology Has Significantly Improved
The technology behind large-format printing has improved in recent years. Large-format printers are now able to print on more substrates, opening up a wide variety of possibilities from paper to canvas and beyond. Users can also choose from different types of large-format printers: standard roll-feed, flatbed, or a hybrid that has elements of both. These machines can now accommodate prints of almost any size; if your organization can dream it, you can now print it. This increased technology leads us to our next point…
2. Large-Format Printers Have Become More Accessible
This increased technology has led to more options for large-format printing needs, and with these additional options, the price point of this equipment has dropped. As with any other technology, as the price drops the equipment becomes much more accessible, and more people are able to test large-format printing for their organization. Ten years ago, it may have been unrealistic for your organization to consider purchasing a large-format printer, but now this equipment can fit nicely into your budget and save you some serious printing costs down the road.
3. Organizations Need To Stand Out In A Crowded Marketplace
Everyone and their dog is getting into digital marketing and advertising. As more and more companies jump into the mix, it is becoming harder to stand out in the crowd. Large-format printing has proven to be a way for companies to differentiate their marketing efforts. These innovative approaches include vehicle wraps, banners, event signage, and point-of-purchase displays.