Buy a Copier or Printer in Des Moines (Pt. 1)

So, you’re looking to buy a copier or printer, eh? And you live around Des Moines, Iowa? Well, that’s more than just a freaky coincidence… you’ve come to the right place! We are the copy and print experts in Des Moines, having served central Iowa with copiers, printers, and fantastic service and support since 1991.  But even if you don’t live in central Iowa, you can still improve your print knowledge with us. You see, we know that buying a copier or printer for your office is a difficult (and expensive) decision. That’s why we are here to help with this series! Hopefully, we can improve your knowledge and expose you to different things you should consider when making these decisions. Read on and stay tuned for more tips!


All your office requires is a machine that can print at 45 pages per minute and makes consistent copies. Once you find that machine, you’re all set, right? Wrong. The machine itself is only half of the equation. And depending on your specific needs, most major manufacturers like Konica Minolta, Canon, and Xerox create machines with similar functions to meet your demands. However, your level of service on these machines can vary wildly.

Look for Service-Specific Data

Lots of copier dealers can talk about the impressive brands they carry. But what can they say, objectively, about their level of service? Ask to see customer surveys and reviews. High customers satisfaction is a great indicator of quick, professional service in the print industry. Also, check to see if the prospective company has won any awards or distinction for its level of service. For instance, at Laser Resources we were recently named one of PROs Elite Top 100 Dealers in the United States for our commitment to service. We are the only company in Iowa on that list, and it really helps to differentiate us.

pros elite laser resources


Ask About the Service Technicians

Service technicians are the backbone of any copier or printer service. They are the ones out in the field, responding to calls, and fixing any and all issues with the equipment. You will want to make sure the dealer you are looking at has a large enough service team to meet your needs. Too few service technicians might mean that your new copier could be down for days before a tech is available to take your call. You will also want to make sure that the dealer’s service team is not in a constant state of flux. With service technicians, the rate of turnover can be high. In fact, according to a 2012 survey of over 4,000 service tech’s conducted by Copier Careers, the average tech has been with their company for 6 years. At Laser Resources, over 75% of our tech’s have been with us longer than 6 years, and some have even been with us for 20! This is huge advantage for us and one that we take great pride in offering our customers.

calvin anderson laser resources

Calvin (Service Manager – He’s been with LRI for 20 years


Ask About Experience

A service team should be well-experienced and able to take any calls or answer any questions you have about your new machine. According to the Copier Careers survey, the average service tech has been in the print industry for 8 years (at LRI, we average over 10  years of experience). If you see that your dealer’s technicians haven’t spent much time in the industry, be wary of doing business with them. And service technicians shouldn’t be the only resource a copier vendor offers you; you should have access to print professionals that can consult you on the best ways to get the most performance out of your equipment. Whether that is black/white experts, production print experts, or color management professionals, you should have a full support team available to you. Our local team at LRI includes a production print specialist, and experts in black/white and color management. These experts can consult and train end users to achieve maximum output from their document solutions.

jeff baker laser resources

Jeff (Service Manager) – He’s been in the industry for almost 30 years


If you can find a copier dealer with a solid, experienced service team and a support team full of print professionals, you are off to a great start. Of course, I mentioned what we do here at Laser Resources because we love our service and support teams, and we think they are the best in the business. But if you can find equally impressive teams in Des Moines (or wherever you are located) then go for it! Just remember that service is very important, because no matter how many great features a machine has, they can’t all work right 100% of the time with no issues. Until next time…