Executive VP Presents to PROs Elite in San Diego

san diego skyline california

As the weather continues to dip colder and colder here in Iowa, one of our team members has the right idea: head to sunny southern California! Our Executive Vice President, Andy Lashier, has escaped our chilly fall weather to present to the PROs Elite Group in San Diego. Andy is there all week talking with the PROs Elite Group about our operations here at Laser Resources and how we’ve been able to maintain our service excellence. Hopefully he will send some of that warm weather back to the Midwest!

pros elite group top 100

Who is PROs Elite?

Great question! The Pros Elite Group is an innovative service, sales, and operations consulting and training organization.They provide the most detailed and proven improvements in the imaging industry. In fact, the executive team of the Pros Elite Group has over 90 years of combined experience in the imaging industry and are the co-creators of the industry benchmarking model that is recognized as the standard of excellence that dealers use to gauge their performance results.

Why was Laser Resources chosen?

Laser Resources was chosen to receive the prestigious PROs Elite 100 Certification because of our demonstrated dedication to service excellence. This distinguishes Laser Resources as one of the top 100 dealers in the United States, and the only company in Iowa to earn this distinction.

We achieved this certification by successfully completing training in Elite practices, demonstrating the ability to achieve PROs Elite service metrics, and for our willingness to have our ongoing results audited to insure consistent achievement of these metrics going forward. This assures our customers in throughout Iowa will receive the same consistently spectacular service from our service team. Whether you’re located in Des Moines, the Quad Cities, Cedar Rapids, Mason City, Iowa City, Fort Dodge, or somewhere in between, you can rest easy knowing that your office equipment will be taken care of by the only PROs Elite Certified Dealer in the state of Iowa.

When we were selected by the PROs Elite Group, it happened to coincide with our 20th year in business. So, we held a big party at the Iowa Hall of Pride to celebrate both! You can check out the video below (also filmed by Andy!):