The following story has been profiled by several Iowa news services. You can read more and see interviews by clicking on the following links: the Business Record, the Ames Tribune, the Quad City Times, the Urbandale Chamber of Commerce, and the Iowa State Daily.
Laser Resources, Inc. (LRI), announced that it has signed a definitive agreement to acquire Freaky Fresh Marketing (freakyfreshmarketing.com), a Johnston-based marketing firm that has been serving customers throughout the U.S. since 2012. Freaky Fresh Marketing provides customers with customized marketing services and local expertise, including targeted online marketing campaigns, video production services, email marketing, and design services. The agreement combines the strengths of Laser Resources and Freaky Fresh Marketing, by leveraging Laser Resources’ reputation for serving Iowa businesses with industry-leading print, and mailing solutions with Freaky Fresh Marketing’s local marketing expertise to deliver an unparalleled marketing experience to Iowa businesses.
“Freaky Fresh Marketing’s management team has done a fantastic job of building a solid and successful operation that provides superior marketing services to businesses in Iowa and beyond,” said Bob Lashier, President and CEO of Laser Resources. “Laser Resources and Freaky Fresh share a strong consumer focus, a unique family connection, and the combination of the companies’ strengths will help deliver a more powerful and comprehensive experience to our customers. We look forward to bringing together the two companies to deliver the best print, mail, and marketing services available in Iowa.”
“By teaming up with Iowa’s most trusted document solutions provider, our team at Freaky Fresh Marketing is able to leverage Laser Resources’ experience and relationships to impact a larger audience locally and help more businesses grow, which has always been our passion,” said Austin Jensen, Co-Founder of Freaky Fresh. “We are beyond excited to combine our strengths and become a very unique offering here in Iowa – delivering targeted marketing services to customers with new tools and services to integrate across the board with printed materials, digital signage, mail correspondence, and other things that we simply couldn’t do in the past.”
LRI has specialized in selling and supporting print and mailing equipment since 1991. As the role of marketing has expanded into printed communication, direct mail, and physical and digital signage, LRI saw an opportunity to enhance their offering and better serve their customers with dedicated marketing services. Acquiring the experienced Freaky Fresh Marketing team immediately adds value for customers through ability to produce signage (physical and digital), direct mail campaigns, print and design services, online communications, and even video production. This offers a unique and comprehensive marketing solution, from exterior signage on a building to a targeted direct mail campaign to matching printed flyers.
Freaky Fresh Marketing has built its success based on helping businesses grow through digital marketing campaigns and video production. They have worked extensively with social media campaigns and online advertising to help customers around the country grow their brand awareness and attract more business. They also bring a wealth of experience in creating engaging videos for promotional and educational purposes. With Laser Resources’ experience and relationship in the print and mail industry, Freaky Fresh is eager to enhance its marketing services to include signage, direct mail, and print marketing.
About Laser Resources
Laser Resources was founded in Urbandale, Iowa, in 1991 and now serves the entire state of Iowa with customized print, mail, and marketing solutions. The company has expanded it’s product family from production printing equipment to include multifunction copiers, desktop printers, mailing solutions, managed print services, facilities management, document management software, and professional services and analyst support. Laser Resources is proud to also provide targeted marketing solutions, including signage, direct mail, online campaigns, and video production.
Laser Resources is headquartered in Urbandale, Iowa and has over 55 employees throughout the state.